Words &
Content Guidelines

All content and communication from the brand should be empowering, transformative, and forward-thinking. We want to ensure our clients trust us. Our communication is geared toward high achievers that want to maximize their potential. The personal stories showcase our knowledge and past client successes.

Our content will create a feeling of expertise and that we are the premier destination for systems coaching and potential maximization.

Origin Story

When our founder, Sharon Spano’s son, was born with a rare metabolic disorder, it catapulted her from her background in law into fighting for disability rights. She chaired various organizations and spent years traveling around the country speaking on advocacy while using her background as a consultant doing business strategy work and leadership development. After her son’s tragic passing in 2008, Sharon wanted to honor his legacy and her talents and enrolled in a human and organization systems Ph.D. program. Her education sparked a new passion in her for the work of human development. She went on to get certified as a family constellation and Integral coach and now works with others to help them find their place of belonging and maximize their potential. Sharon is the author of The Pursuit of Time and Money: Step into Radical Abundance and Discover the Secret to a Meaningful and Prosperous Life and the host of the weekly podcast, The Other Side of Potential.

Results Story

We’ve helped clients break from trauma cycles, end and heal a toxic relationship, and move into a place of belonging with maximized potential. The work has helped their businesses and personal lives thrive.

Movement Story

Few people understand what is holding them back, leaving them with a loss of self-confidence and unable to make decisions. We believe our ability to analyze how our clients currently operate and how they fit within those systems is the change-maker they need to find their place of belonging and maximize their potential.

Archetype Stories

Hero Archetype Stories:

• Getting results when others can’t. Many of our clients have tried therapy and other methods but did not find results until working with us.
• Systems Greatness: Show how hugely successful clients can be when they understand their systems.
• Uncompromising Success: Founder Sharon Spano overcame obstacles and rewrote her career path through hard work and determination, and undertook the training to become a family constellation and Integral coach. 

Magician Archetype Stories:

• The trouble with Therapy: Illuminate that therapy alone isn’t going to maximize potential. There has to be a clear understanding of systems and where you belong in them.
• We can see patterns that others can’t. We can assess and see things from a strategic point of view, business, and systems lens to get our clients holistic results.
• We are leaning into the enlightenment. Our intuition is strong and well-honed through education and practice. We will integrate this into the stories we tell, filling the emotional and spiritual needs. 

Phrases I Say

• Holding space for where people are, without it being right or wrong
• Capacity to change
• Be there for people without judgment
• It’s all about potential