Design Standards

Moodboard

Our brand’s visual style will make people feel calm, comforted, and at ease. By using a soft and ethereal yet grounded aesthetic our ideal clients are able to picture the life they desire for themselves – one of freedom, bliss, and true happiness. A gentle, delicate style with subtle elegance speaks to the incredible women we work with who are beautiful, inside and out.

Primary Colors

Lavender

#DDD3E3

C 2%

M 6%

Y 0%

K 11%

USE FOR: BACKGROUNDS, MAIN BRAND COLOR

Cream

#FFF7F3

C 0%

M 3%

Y 5%

K 0%

USE FOR: LIGHT BACKGROUNDS, SECONDARY BRAND COLOR

AMETHYST

#A290AE

C 5%

M 12%

Y 0%

K 32%

USE FOR: ACCENTS, BACKGROUNDS

Dusty Rose

#DCBEC2

C 0%

M 12%

Y 10%

K 14%

Use for: Accents

pink-red

#D1A6A7

C 0%

M 17%

Y 16%

K 18%

Use for: Accents, special text

purple

#725D82

C 6%

M 15%

Y 0%

K 49%

USE FOR: LINKS, DARK BUTTONS

Beige

#F5E3DB

C 0%

M 7%

Y 10%

K 4%

USE FOR: ACCENTS, LIGHT BUTTONS,
LIGHT BACKGROUNDS

Soft Black

#3F3F3F

C 0%

M 0%

Y 0%

K 75%

USE FOR: DARK TEXT, backgrounds

Blue

#314055

C 86%

M 70%

Y 44%

K 34%

USE FOR: backgrounds

Accents / Textures

Gold leaf foil

Use for: Clipping mask for borders, icons, logo, text (especially the script)

gold foil text

Girl Boss Script font with gold leaf foil clipping mask

Pastel Clouds

Use for: Backgrounds. Available in lavendar, blush, blue, neutral, and multi.

Celestial Stars

Use for: backgrounds, overlays.

Can be recolored to any brand color with colored or transparent background.

Use for: H1-H2 headlines, block quotes

Astralaga

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

!@#$%^&*()_+-=~

Use for: H3-H6, buttons

Montserrat Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

!@#$%^&*()_+-=~

Use for: Body / paragraph text

Montserrat Light

ABCDEFGHIJKLMOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

!@#$%^&*()_+-=~

Use for: Accents, special text

Girl Boss Script

ABCDEFGHIJKLMOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

!@#$%^&*()_+-=~

headline 1 /

#3F3F3F

50px

1em height

Body text /

#262626

20px

1.5em height

Links /

#725D82

bold, underlined

quote /

#A290AE

38px

1.2em height

headline 4 /

#3F3F3F

26px

all caps

1.7em height

Headline Level 1

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. This is a link.

Example
Example
Example
Example

“This is a quote from a very impressive person.”

HEADLINE LEVEL 4

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.