I work with high achievers and organizations, melding business and practical life strategies that help them move past whatever is preventing them from maximizing their potential. As a scholar-practitioner with a Ph.D. in human and organizational systems, I offer hands-on courses, 1-on-1, and group mentorship sessions that mobilize my clients to maximize their impact, reach, adapt, and grow to their highest potential.
I want to expand and refine my courses, podcast, and coaching sessions and have consistent brand messaging through all-new marketing initiatives and assets. I hope to grow my audience, increase visibility, and position my mastermind courses, coaching sessions, podcast, and products as the top-of-mind methods for anyone looking into constellations and human systems work. My long-term goal is to have a few select clients at higher price points for the intensives and then group opportunities and masterminds that would provide monthly income.
Who We Serve
I work with those looking to move past trauma-driven decisions that prevent them from maximizing their potential. The majority of my clients are high achievers that have maybe lost self-confidence or the ability to make decisions or are looking to resolve complex relationship issues. My ideal clients are optimistic that working with me will shed their negative belief systems and change their lives, leaving them with a clear vision and drive for the future.
After working together, my clients clearly understand the systems they’ve been operating in, where they belong, and how they can use their unique strengths to maximize their potential. Successful clients become advocates of the process and recommend working with me to their friends, family, and coworkers.
How can I help more people get past whatever’s keeping them from realizing their potential?
How We Are Different
As a brand, you want to be different – not better – than the competition. Better is a race to the bottom. Different is an asset that can be protected and marketed.
APPROACHABLE YET SCHOLARLY
As a scholar-practitioner, I aim to remove any connotations people may have about the work being new age or too academic. I’ll explain the systems in a straightforward, science-backed, and accessible way to create ease of understanding, comfort, and adoption.
MIRRORS NOT MANUALS
I don’t tell my clients how to fix their life as a therapist would. My job is to hold up the mirror and help them make some kind of meaning from whatever happened. When we make meaning from our life circumstances and understand the systems and patterns that brought us to this place, we grow.
UNIQUE EMPHASIS ON HUMAN AND CORPORATE SYSTEMS
I’ve spent a good portion of my career doing business strategy work and leadership development. This experience offers my clients the unique edge of melding business and practical life strategies to achieve their highest potential, personally and professionally.
The cultural context of your brand are the larger cultural, societal, and technological forces that shape demand. These may shift over time, and have a very real impact on the way people view your brand.
We’re inundated with horrific global news cycles leaving a feeling of hopelessness that can trickle into our lives, relationships, and careers. As more people look for ways to make changes, they turn inward to personal growth. Integral coaching will not only accelerate personal development but will transform how our clients adapt and respond during times of transition and change.
Magician & Hero Personality Archetypes
Our Ultimate Goal is to empower our clients by understanding their life through a systemic and holistic lens. With this knowledge, our clients can better integrate the complex systems of their relationships and business, resulting in a high-impact sense of belonging that allows them to contribute to their lives, others, and the world in a more meaningful way.
When people encounter our brand, they become aware that doing things the way they’ve always done isn’t working. Change is necessary and less intimidating when viewed with a systemic lens: they are excited about finally moving past whatever is holding them back and stepping into their potential.
And if someone were to describe our brand, they would use words like…
BUT NOT stuffy
BUT NOT self-sacrificing
But NOT new age-y
BUT NOT therapy
BUT NOT rigid
and rooted in science
Point of View
Point of View Statements are the “market-facing” belief statements that will magnetize the right people to your brand. Done well, these statements will also repel clients/customers that are not aligned with you. These can and should be shared often in different formats – as the core “lesson” of a story, in a short quote, or as part of your about page, for example.
YOUR POTENTIAL IS WORTH THE INVESTMENT
Lack of awareness leads many to needlessly suffer setbacks from issues quickly resolved with knowledge of their complex systems. Integral coaching is often the thing that works to maximize potential when nothing else has.
YOUR POTENTIAL IS WORTH THE WORK
Healing from generational trauma, toxic relations, or whatever holds you back isn’t easy, at least not always. It can take deep work and time to examine our inner self. We don’t all share the same setbacks, so we offer many modalities to find the systems that work best for each client, and we guide you through each step of this journey.
NO ONE IS “TOO BROKEN” TO IMPROVE THEIR POTENTIAL
The more knowledge we gain over what’s holding us back, the more capacity to heal from and release old systems and move into our place of belonging. Without a sense of belonging, we cannot achieve our potential.
IF YOU UNDERSTAND YOUR SYSTEMS, WE’LL ALL BE MORE SUCCESSFUL
If we learn where we fit within our various complex systems, we can maximize our potential. When we operate in our maximized potential, we are more effective in our careers and our families and friends.
Brand Principles are your “team-facing” values that you operate by. You might not market these statements outwardly, but all of your team should know these by heart. These are used to empower your team to make decisions without you micromanaging every choice. If they know what the most important Principles are, they can use them as their code of conduct.
We acknowledge that it is difficult for our clients to reach out in their times of crisis and want to meet them with kindness and compassion to help them feel comfortable trusting us on their journey.
We create a proprietary, repeatable process for coaching clients. We challenge assumptions and back up our ideas with science, testing, and research. We seek out ways to improve our systems, make work more streamlined in the future, and continually seek out opportunities to grow our knowledge.
WE DON’T JUST TAKE ON ANYONE
This work requires dedication and time from both the client and us. To be successful, we need to do due diligence to ensure the client is a fit. If we are not a fit, we are not operating within our highest potential and will not have our desired impact.
Your brand manifesto is a rallying cry for you & your team.
It is aspirational, goal-oriented, and motivational.
WE’RE HELPING PEOPLE FIND THEIR PLACE OF PURPOSE AND BELONGING
Once someone makes an emotional connection with your brand, they still desire logic & facts to fully trust you. Brand Credibility statements are the left-brained reasons to believe in you.
The systems process we use has been assembled, fine-tuned, and tested over many years. It provides tangible, actionable results no matter where our clients begin in the process.
TRAINED & TALENTED TEAM
We have a high standard for quality thinking backed by years of education and experience. We have curated the best team in systems work and Integral coaching and will outsource overflow work to trusted coaches.
We’ve helped clients break from trauma cycles and move into their potential. We’ve supported their businesses to thrive and educated them on how to sustain our process.
OUR FOUNDER SHARON SPANO
Sharon is a scholar-practitioner with a Ph.D. in human and organizational systems. She is trained in family constellations work and Integral coaching and has a foundation in business strategy and leadership development. This experience offers our clients the unique edge of melding business and practical life strategies to achieve their highest potential.
Once your brand is defined, we solidify that identity by also being clear about what you are not.
- Stagnant, not growing, not scaling
- Taking on clients that are a bad fit
- Having too many projects with an incoherent brand presence
Not To Do List
- Take on too many time-consuming clients
- Take on too many corporate clients
- Take on too many pro-bono cases
- Take on too many speaking events
We Are Not
- For everyone (price point)
- Emotionally driven
- We have done learning, investing, and improving on ourselves/skills and our systems.